You open early. You stay late. You pour your time, your money, and your heart into serving this neighborhood — and I see you.
I’ve watched small business owners in Rogers Park fight to survive in a system that doesn’t always listen, one that too often favors the big and well-connected. You deserve better.
Over the years, I’ve tried to do my part — promoting local shops, organizing events, and connecting neighbors to the businesses that make our community unique. I’ve sat across from many of you, listening to your stories and frustrations.
That’s why, when people ask me if I’m thinking about running for Alderman, I don’t dismiss it. I think about you.
I think about how much more we could do with real support from City Hall. With someone who’s already here, who already knows your names — and who’s already stood with you when times were tough.
If I ever take that step, it won’t be to become someone new. It’ll be to better serve the people I’ve already been standing beside — the ones building something real, one customer at a time.
Thank you for everything you do for Rogers Park. I’m here for you — now, and always.
— Bill Morton
