What I Believe

I’ve always believed that you don’t wait for permission to lead — you lead by example.

That’s why I’ve been working in the neighborhood for years: promoting local businesses, supporting artists, showing up for residents, and pushing for accountability where it’s lacking. I’ve never needed a title to care — just a sense of responsibility.

Rogers Park deserves leadership that’s rooted in service — not showmanship. I believe in listening before speaking, building before boasting, and working behind the scenes as much as in front of them.

I believe in protecting the character of this neighborhood while improving the quality of life for everyone — renters, homeowners, small business owners, families, and seniors alike.

And yes, I’ve been asked: Am I going to run for Alderman?

I’m thinking seriously about it. Not because I want to change who I am — but because I want to protect what we have and strengthen what we need.

If that journey takes me into public office, I hope it will be with your trust — earned not through slogans, but through years of showing up and standing with you.

— Bill Morton

What If I Ran?

What if someone who’s been showing up for Rogers Park every day — no spotlight, no funding, no agenda — decided to run for Alderman?

What if the campaign wasn’t built on promises, but on years of real work: helping small businesses, organizing neighborhood cleanups, advocating for seniors, attending every community meeting possible?

What if leadership came from someone who already knows the streets by name, who knows where we’ve been overlooked, and who believes we can do better — together?

I’ve been thinking about that question more and more lately.

I’ve never needed a title to get involved. And truthfully, I still don’t. But maybe it’s time we imagine what Rogers Park could look like with someone in office who already lives the job — someone who’s not learning the community, but already serving it.

If I ever take that next step, it won’t be a leap. It’ll just be the next block on a path I’ve already been walking.

Let me know what you think.

— Bill Morton